Jacksonville, Fla. – Corporate Traffic Logistics, an asset-based third-party logistics provider headquartered in Jacksonville, Fla., announced today the hiring of Keith Lechwar as marketing and communications manager. Lechwar will lead Corporate Traffic’s strategic marketing and communications initiatives to broaden awareness of the company nationally, regionally and within the logistics industry to support business development and enhance communication with the company’s stakeholders.
“Keith is an experienced marketing professional with a strong track record in growing brand awareness and stakeholder engagement,” said Chris Cline, president of Corporate Traffic. “We have had several years of significant growth and this new position is essential to further increasing our industry presence and supporting our sales efforts as we continue to grow in the future.”
In this new role, Lechwar will lead Corporate Traffic’s marketing efforts to elevate the company as an industry leader through public relations, social media and advertising. Lechwar will work alongside the company’s vice president of business development to support the sales team with customer engagement tools and resources and support internal communications with Corporate Traffic’s vice president of human resources. These efforts will support Corporate Traffic’s sales and recruitment goals as the company seeks to hire 40+ Logistics Sales Associates in 2020 across the company’s three offices in Jacksonville, Charlotte, N.C. and Toledo, Ohio.
“I was drawn to Corporate Traffic’s foundation as a family-owned and operated business – the Cline brothers have worked together for nearly 30 years and that family-focused culture is felt by employees and ultimately our customers,” said Lechwar. “It is fulfilling to be part of the Corporate Traffic team’s success and help continue the company’s growth trajectory while being active in the Jacksonville, Charlotte and Toledo communities.”
A graduate from the University of Florida, Lechwar has more than 20 years of experience in developing and executing strategic marketing initiatives to support sales and stakeholder engagement for a variety of organizations. Lechwar was previously vice president of marketing and operations at The CSI Companies and held a variety of positions in several marketing agencies, including Dalton Agency, Kreinest and Associates, Landers and Partners and Bottary & Partners.
Corporate Traffic Logistics is a family-owned and operated asset-based 3PL headquartered in Jacksonville, Fla. with branches in Charlotte, N.C. and Toledo, Ohio. Founded in 1992, Corporate Traffic is an industry-recognized leader in asset and non-asset logistics and transportation solutions, including managed LTL, intermodal, ocean services, expedited air freight, drayage, dry van, temperature controlled and flatbed. Corporate Traffic’s in-house technicians develop cutting-edge, proprietary technology solutions to customers seeking enhanced tracking and asset management tools while providing real-time software optimization and customer support. Corporate Traffic has been ranked a Top 100 3PL by Inbound Logistics for 20 years and a Best Place to Work by the Jacksonville Business Journal for several years. For more information, visit www.corporatetraffic.com.